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☆ Sexism, Cheating, and Nightclubs: Inside the Dark Heart of Chess
▼ + stars: | 2024-05-09 | by ( Rob Price | ) www.businessinsider.com time to read: +18 min

Socialites are playing chess on "The Real Housewives of New York City." In 1990, according to the US Chess Federation, only 4% of chess players were women. Out in the world, chess' resurgence has been accompanied by a wave of new clubs and events. I made a pilgrimage to the Marshall Chess Club, a 109-year-old institution in Greenwich Village. The following evening, I went to an East Village bar and found a very different scene at Club Chess.

Persons: we'd, she'd, I'd, festers, Judit Polgár, Gary Kasparov, —, Juliana Gallin, Jennifer Shahade, Alejandro Ramírez, Ramírez —, Ramírez, Shahade, Levy, Hikaru Nakamura, Rey, Anna Cramling, Miguel Pereira, Cramling, Nakamura, Bill Withers, Frank Marshall, Alexander Luke Bahta —, athleisure, you've, it's, Magnus Carlsen, Hans Niemann, Carlsen, Niemann, Dean Mouhtaropoulos, I've, Kasparov, they're, Vladimir Kramnik, Chess.com, Kramnik, Fabiano Caruana, Dan Timbrell, doesn't Organizations: Mechanics ' Institute, Housewives, New, US Chess Federation, FIDE, Washington Post, Marshall Chess Club, Chess, The Guardian, New York, whacking, Computer, YouTube Locations: San Francisco, New York City, Berkeley , California, Greenwich Village, hipsters, American, East, Canadian, Romanian, Netherlands, It's, New York, Russian

☆ YouTube is ready to capitalize on its status as No. 1 streamer
▼ + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.

Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York

☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ Eurovision Fans Are Hungry for News. These Superfans Are Here to Help.
▼ + stars: | 2024-05-03 | by ( Jenny Gross | ) www.nytimes.com time to read: +1 min

Magnus Bormark, a longtime rock guitarist in Norway, said his band had gotten used to releasing music with little publicity. So nothing prepared him for the onslaught of attention since the band, Gåte, was selected to represent Norway at this year’s Eurovision Song Contest. The phones have not stopped ringing, Bormark said — not just with calls from reporters from mainstream media outlets, but also from the independent bloggers, YouTubers and podcast hosts who provide Eurovision superfans with nonstop coverage of Eurovision gossip, backstage drama and news about the contest. Casual Eurovision observers may tune in once a year to watch the competition, in which acts representing 37 countries compete in the world’s most watched cultural event. But for true fans, Eurovision is a year-round celebration of pop music, and since the winner is decided by viewer votes as well as juries of music industry professionals, fan media hype can help boost those artists’ profiles.

Persons: Magnus Bormark, Bormark, — Organizations: Eurovision Locations: Norway

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ Travel news: ‘World’s largest wildlife crossing’ being built in Los Angeles
▼ + stars: | 2024-04-20 | by ( Maureen O'Hare | ) edition.cnn.com time to read: +4 min

CNN —In travel news this week: the world’s best and busiest airports, the European capital banning new hotels, the Hawaiian attraction being removed because of bad tourist behavior, plus the real-life animal crossing being built over a California freeway. Snakes will, however, be very welcome on “the world’s largest wildlife crossing,” under construction over the major 101 Freeway in Los Angeles. The Wallis Annenberg overpass will span 10 lanes and provide safe passage for mountain lions, coyotes, bobcats, toads and even ants. World’s best and busiest airportsThe world’s busiest airports were revealed in an annual ranking released Monday, with Atlanta’s Hartsfield-Jackson International holding strong in the No. US National Park Week starts April 20, kicking off with a free entry day on Saturday to all NPS sites.

Persons: Wallis, It’s, Alyssa Kopp, Mary Gomes Kopp, Doha’s, Florence’s, it’s, America’s Organizations: CNN, Aegean Airlines, Atlanta’s Hartsfield, Jackson International, UAE, Qatar, Doha’s Hamad international Airport Locations: California, Tokyo, Osaka, Los Angeles, Crete, Europe, Dubai, Amsterdam, Netherlands, Canary, Spanish, Africa, Italy, Ponte, Lake Mead, Hawaii

☆ YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
▼ + stars: | 2024-04-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."

Persons: —, he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama

☆ Cambodia says YouTubers are tormenting monkeys for clicks, and it plans to punish them
▼ + stars: | 2024-04-09 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +1 min

YouTubers are abusing monkeys at the Angkor UNESCO World Heritage Site, authorities said. The group overseeing the archeological site is prepared to take legal action, a spokesperson added. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAuthorities in Cambodia say YouTubers are tormenting monkeys at the Angkor UNESCO World Heritage Site, and that they're prepared to take action against the worst offenders.

Persons: —, they're Organizations: Angkor UNESCO, Heritage, Associated Press, Service, Authorities, YouTube, Business Locations: Cambodia

☆ Trump plays the same songs from his iPad over and over when DJ-ing at Mar-a-Lago: report
▼ + stars: | 2024-04-05 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

Trump's playlist comprises classic hits like Lionel Ritchie's "Hello" and Elvis' "Suspicious Minds." Trump's DJ-ing appears to have become a popular fixture at his clubs, with regulars nicknaming him "Deejay T," per Axios. Trump's playlist, an individual close to the former president told Axios, was all about having "big names and songs people recognize." AdvertisementThis isn't the first time Trump's DJ-ing has come under the spotlight. 'Y.M.C.A.,'" Trump said.

Persons: Donald Trump, Lionel Ritchie's, Elvis, —, DJ, Trump's, nicknaming, Christ, James Brown, Luciano Pavarotti, Axios, Page, Trump, I've, Rihanna, Pharrell Williams Organizations: Service, Opera, Mar, Boys, NELK, Village People, Trump, Business Insider Locations: he's, Florida, New Jersey, Mar, Bedminster , New Jersey

☆ Here’s why YouTube is shelling out to get creators to make short videos
▼ + stars: | 2024-03-28 | by ( Clare Duffy | ) edition.cnn.com time to read: +7 min

New York CNN —YouTube says hundreds of thousands of creators are now earning a paycheck from posting short-form videos on the platform, as it ramps up its race to compete with rivals like TikTok and Instagram. It hasn’t been cheap: the Google-owned platform is shelling out tens of thousands of dollars to some of its top Shorts creators — like beauty influencer Sydney Morgan — every month. YouTube says the fresh data to its ability to incentivize existing creators to try out a new format — and to attract new users. “I make more from just YouTube Shorts (revenue) sharing in a month than I can make on other comparable platforms in a year,” she said. YouTube declined to share data around the total amounts it’s paid to creators for Shorts in the year since it added the feature to the YouTube Partner Program.

Persons: Sydney Morgan —, ” Amjad Hanif, Tara Walpert Levy, Meta, ” Hanif, “ You’re, “ It’s, ”, “ We’ve, ” Walpert Levy, “, ‘, Morgan, YouTubers, ” Morgan, Reddit, aren’t, Destin Sandlin, CNN he’s, ” Sandlin, Sandlin, Hanif, he’s, you’ve Organizations: New, New York CNN, YouTube, Google, Shorts, CNN, Facebook, Kodak, NASA Locations: New York, Instagram, United States

☆ A UPenn student started a YouTube channel. In weeks, her face was stolen on China's social media.
▼ + stars: | 2024-03-25 | by ( Matthew Loh | ) www.businessinsider.com time to read: +12 min

That message included a link to a video on Xiaohongshu, a social media platform rapidly gaining steam in China. The student started her self-empowerment channel in November and has so far published eight videos and seven YouTube Shorts. The Xiaohongshu deepfakes of other YouTubers do the same. In a matter of about 10 minutes, BI found deepfake videos of at least five caucasian women on Xiaohongshu. But at least one Chinese deepfake version of Blakely has a different agenda to share on Xiaohongshu.

Persons: —, Olga Loiek, Loiek, Vladimir Putin, Loeik, Weibo, someone's, Lyu Siwei, it's, Haibing Lu, they've, Xiaohongshu, Natasha, she's, Annie, Sophia Elena, Katyusha, China, Lana Blakely, Blakely, Elizabeth Filips, Serbia, Filips, Lyu, Vincent Conitzer, Conitzer, Lu, Lyu who's, he's, Roy, Ari Lightman, she'll Organizations: Service, Business, Kremlin, YouTube, WhatsApp, Facebook, Media, University at Buffalo, Santa Clara University, University of Pennsylvania, BI, Russia, Institute for, Oxford University, Social, Carnegie Mellon University Locations: Munich, China, Moscow, Ukraine, Santa, China's Heilongjiang, Germany, Xiaohongshu, Russian, Russia, Stockholm, Xiaohongshu London, Pakistan

☆ Brooke Schofield's star is rising with the 'Cancelled' podcast — and it's teaching her to deal with hate and scrutiny
▼ + stars: | 2024-03-20 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Brooke Schofield and Tana Mongeau on their "Cancelled" tour. But Schofield's confidence grew once her podcast with Mongeau, "Cancelled," launched in July 2021 and showcased her comic timing, fashion sense, and life stories. Schofield and Mongeau are also now taking their show on a US tour, which ends on June 2 in Oakland, California. "She's gotten hate for so many things and she's just really good at not taking it in," Schofield said.

Persons: —, Brooke Schofield, Hannah Montana, Tana Mongeau, Schofield, Mongeau, YouTubers Trisha Paytas, Jeff Wittek, Brooke Schofield Schofield, she's, Reddit, VidCon, She's, we've, Matt, I've Organizations: Service, Arizona, Business, YouTube, BI, Netflix Locations: LA, Oakland , California, San Antonio

☆ MrBeast's Coming to Prime Video With $5M Prize. Here's What to Expect.
▼ + stars: | 2024-03-19 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

MrBeast is bringing his "Beast Games" YouTube show to Amazon Prime Video. Amazon said the show will have 1,000 contestants competing for a $5 million prize. The company says it's the "biggest single prize" on TV and streaming. AdvertisementYouTube star MrBeast is launching a competition show on Amazon Prime Video in which 1,000 contestants will compete for a $5 million prize. It said the $5 million would be the "biggest single prize in the history of television and streaming."

Persons: —, Jimmy Donaldson, Colin, Samir, Donaldson, X, Donaldson didn't Organizations: Amazon Prime, Service, Amazon, YouTube, Business

☆ YouTubers said they pranked Tucker Carlson by pretending to be a royal employee behind the Kate Middleton photo fiasco
▼ + stars: | 2024-03-17 | by ( Alia Shoaib | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTwo YouTubers said they pranked right-wing TV host Tucker Carlson by pretending to be the royal employee behind the Kate Middleton photo fiasco. In a video shared on X, formerly Twitter, the two YouTubers said they faked employment paperwork to dupe Carlson's producers of the Tucker Carlson Network (TCN) into setting up an interview. Related storiesBy the end of the interview, Carlson appears to be thrilled with the exclusive. Kensington Palace announced in January that she had undergone "planned abdominal surgery" and was expected to be recovering until Easter.

Persons: —, Tucker Carlson, Kate Middleton, Josh Pieters, Archie Manners, Kate, Prince, they'd, Manners, Carlson, Wales, Ian Vogler, Princess, Wales's, Kensington Organizations: Service, Business, Tucker Carlson Network, Getty, AP, AFP, Reuters Locations: London, Kensington

☆ An accountant who works with top YouTubers shares 3 money-management strategies for freelancers and influencers
▼ + stars: | 2024-03-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

As an accountant and business advisor for creators, his day-to-day life is made of numbers, spreadsheets, and "boring," "compliance-driven" tasks. Uwins began doing taxes for creators and influencers in the early 2010s, when making money online was still relatively new. In 2021, he cofounded Arcade Media, a talent-management company that works exclusively with the YouTube group the Sidemen. He's helped develop products with the YouTubers, like fried-chicken chain Sides, vodka brand XIX, and their most recent venture, a company making breakfast products called Best Breakfasts. Build a business structure as soon as you start making moneyCreators should have a registered business regardless of how much money they're making, Uwins said.

Persons: —, Sam Uwins, Uwins, Patricia Bright, He's, Sidemen, wean, it's, Uwin Organizations: Service, Business, Arcade Media, YouTube

☆ YouTube's mass exodus of stars show the uncertainty of the creator economy
▼ + stars: | 2024-03-13 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at a potential exodus of stars from YouTube and what it means for the creator economy. What's on deck:This story is available exclusively to Business Insider subscribers. AdvertisementBut some people who helped fuel YouTube's rise are walking away from the platform that gave them their big break. TikTok's challenges represent the ongoing uncertainty content creators face trying to make a living in such an unpredictable and shrinking world.

Persons: —, we've, Rebecca Zisser, It's, Insider's Lindsay Dodgson, MatPat, Lindsay, Andy Kiersz, Critics, it's, Alistair Barr, Dan, Jamie Dimon doesn't, Dimon, Karim Qubadi, Abanti Chowdhury, OpenAI, Musk's, Christopher Nolan's, Tyler Le, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, YouTube, Business, Nielsen, Gaming, ISI, SensorTower, BI, CPI, JPMorgan, Elon, University of Chicago, Quest, realtors, Meta, Google, Companies, Adidas Locations: United States, New York, London

☆ The great YouTube exodus is coming — leaving AI junk and MrBeast to reign supreme
▼ + stars: | 2024-03-12 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +12 min

Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.

Persons: —, MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton

☆ MrBeast has grown up. He thinks his YouTube videos should too.
▼ + stars: | 2024-03-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

In his latest post on X, the YouTube megastar said wants to leave frantic, energetic personas in his videos behind. "This past year I've slowed down our videos, focused on storytelling, let scenes breathe, yelled less, more personality, longer videos, etc. The formula for YouTube successMrBeast, whose real name is Jimmy Donaldson, has 242 million subscribers on YouTube, and his numbers are still growing rapidly. In his videos, Donaldson shreds Lamborghinis, gives away massive amounts of cash, and performs ambitious, over-the-top stunts like recreating the Netflix phenomenon "Squid Game." This past year i’ve slowed down our videos, focused on story telling, let scenes breathe, yelled less, more personality, longer videos, etc.

Persons: —, YouTube megastar, Jimmy Donaldson, he's, Donaldson, He's, ince, lew, alkan Organizations: Service, YouTube, Business, uts, ust

☆ Millennials stand to become the richest generation in history, after $90 trillion wealth transfer
▼ + stars: | 2024-03-01 | by ( Anna Bahney | ) edition.cnn.com time to read: +3 min

However, over the next twenty years, Millennials are poised to inherit some $90 trillion of assets and become the richest generation in history – but only the ones who already come from affluent families, potentially deepening wealth inequality further. Between now and 2044 in the US, the Silent Generation and Baby Boomers are expected to hand over the reins of their significant wealth to Millennials, according to The Wealth Report, a periodic report from global property consultant Knight Frank. But whether you’re a Millennial on the receiving end of that wealth transfer is largely a lottery of birth. Looking ahead, the number of supremely wealth people is expected to increase by 28% over the next five years, according to the report. More growth in ultra-high-net-worth individuals is expected in Asia, including India, China, Malaysia and Indonesia, the report said.

Persons: Millennials, Knight Frank, Liam Bailey, ” Mike Pickett, Z, ” Pickett, “, ”, Bailey Organizations: DC CNN, Boomers, Cazenove Locations: Washington, North America, Africa, America, Asia, India, China, Malaysia, Indonesia

☆ British politicians think they have a plan to combat Andrew Tate's influence in schools. It's doomed to fail.
▼ + stars: | 2024-03-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewBritish politicians have a plan to train young men in schools to be alternative influencer role models to controversial anti-feminist figure Andrew Tate. He's become an all-encompassing figure for young men who feel attacked by modern society and believe they have been left behind. Boys and young men idolize TateLiking manosphere creators doesn't directly mean someone will be violent toward women. Experts have expressed worry that the influence of Tate and other manosphere creators is deeply ingrained. AdvertisementThe ideological gap between Gen Z's young men and women is also widening, and these creators could be making it worse.

Persons: —, Andrew Tate, it's, Tate, He's, Bridget Phillipson, Cindy Marie Jenkins, Reddit, celibates, idolize Tate, manosphere, doesn't, Z's, Daniel Boscaljon, they've, Boscaljon, Krysten Stein, Stein, they're Organizations: Service, Business, Labour, Guardian, Tate, Boys, Healthy, Academy, BI Tate, University of Illinois Locations: Romania, Chicago

☆ Millennials could become the richest generation ever — but only if they already come from money
▼ + stars: | 2024-03-01 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +2 min

Read previewIf you're a Millennial whose parents have a boatload of money, you're about to make your generation historically rich. The transfer in wealth will make "affluent millennials the richest generation in history," according to the report. "It goes beyond a simple shift of existing wealth," Pickett said. "I think the diversity of opportunity to create wealth has also grown — for example, there are YouTubers worth tens of millions. The report urges the financial sector to be ready for the influx in monied millennials by offering wealth management "on their wavelength."

Persons: —, Knight Frank, Millennials, Mike Pickett, Pickett Organizations: Service, Business, Cazenove Locations: Millennials, India, China

☆ One reason the Vision Pro might be so expensive: 'mimetic desire'
▼ + stars: | 2024-02-20 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Rooted in philosophical thought, mimetic desire refers to the notion that people desire the same things that their role models want. In the context of the Vision Pro, that theory could mean consumers may be more likely to purchase the device because celebrities or influencers they admire own it. "If these people are models to you—which they are for many young people—mimetic desire kicks in and you subconsciously want a Vision Pro too." If you have an Apple Vision Pro, some photography tips. After all, the Oculus founder, who did not respond to BI's request for comment, said he believes the Vision Pro will eventually be cheaper for the masses.

Persons: —, Jason Levin, Levin, who've, YouTubers Logan Paul, Casey Neistat, Kid Cudi, Robert Scoble, Sam Altman, bB0XTzJ291, Palmer Luckey, Luckey, Apple, would've, It's, Tesla, Elon Musk, Apple didn't Organizations: Service, Business, Vision, Apple Vision, Apple, Pro

☆ MrBeast is asking for trouble by calling his employees 'friends of friends' instead of giving them job titles, HR experts say
▼ + stars: | 2024-02-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewYouTube megastar MrBeast doesn't like traditional job titles. Instead, he prefers to call his employees "friends of friends," or "FOFs." Experts say leaning away from traditional work structures, like disregarding job titles, may give the illusion of an employer providing a better culture, but in reality, these frameworks persist because they are important. "Get job titles defined and what someone's actually in charge of, and everyone will be able to hold each other to account about whether all the wheels are turning neatly." A cautionary taleTravis Lindemoen, the founder and CEO of the recruitment startup Enjoy Mondays, told BI that "friends of friends" set off "alarm bells" for him.

Persons: —, Jason Zavaleta, MrBeast, Jimmy Donaldson, Donaldson, doesn't, Derek Bruce, someone's, Bruce, Travis Lindemoen, YouTubers, David Dobrik's, Dobrik, Jeff Wittek, Wittek, Lindemoen, Troy Guthrie Organizations: Service, Business, YouTube, Time, OSHA, BI Locations: bam

☆ I quit my job at 30 to make comedy skits on YouTube. 2 years later, I have millions of followers and worked with Disney.
▼ + stars: | 2024-02-08 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +7 min

Read previewThis as-told-to essay is based on a conversation with Corey Tonge, a 32-year-old content creator who makes comedy skit videos for YouTube and TikTok. I've always been a gamer, but I never thought I could build a following by making skits about video games. But I transitioned to YouTube quickly because, for me and most creators, YouTube is the golden platform of sustainability. After I work with a brand, I'll add the people I worked with on LinkedIn. Aside from Disney, I've now worked with Amazon Prime, Netflix, and PlayStation on paid deals, and every single person that I've worked with or pretty much spoken to I've later added on LinkedIn.

Persons: —, Corey Tonge, I've, Guy, I'd, It's Organizations: Service, YouTube, Business, Disney, Apple, LinkedIn, Amazon Prime, Netflix, PlayStation Locations: TikTok

☆ Creator+ is looking to sell parts of its business as it winds down after raising $12 million to make movies starring influencers
▼ + stars: | 2024-02-06 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

The company began winding down operations at the end of last year, a source familiar with the matter told BI. This story is available exclusively to Business Insider subscribers. Creator+'s business launched in 2021 and aimed to produce six feature films that year that would begin airing in 2022, cofounder Jonathan Shambroom previously told BI. "The company reviewed acquisition offers for various aspects of its business — completed films, films in development, technology, brand IP, etc. Investors and industry professionals told BI that creators are better served as a vehicle to launch a separate business in areas like e-commerce rather than as a product or customer on their own.

Persons: Benjamin Grubbs, Jonathan Shambroom, TikTokers Griffin Johnson, Noah Beck, YouTubers, Jason Kilar's, Shambroom, Grubbs, Jane, —, It's, Rex Woodbury, they're Organizations: Business, Hulu, Netflix, . Entertainment, Amp Studios, BI, VC Locations: TikTokers, influencers

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